The test of time: about brand facelifts

Two of the speakers we watched are working with companies which brands are strongly imprinted in everybody’s minds, however not meaning that they don’t have to work hard to keep themselves remarkable and loveable throughout the years… Having heard from Ximena O’Reilly (Nestlé) and Max Lederer (Jung von Matt, for BMW) at DDD got us … Continue reading The test of time: about brand facelifts