MORE THAN
A LOGO: PURPOSEFUL BRANDING.
Are you launching a new product or service that aims to change the lives of many? Our task is to help you uncover its unique brand story and turn it into a meaningful visual universe and design system, that speaks to the hearts of humans.
Building brands that last requires work along two different axes: creating a solid foundation for the brand to grow and stimulating swift flexibility in the fast-paced market of the 21st century.
We accomplish this by coupling brand strategy with creative thinking to translate your vision into a relatable brand message.
The end goals are crystal clear: to increase the intangible value of your brand and meaningfully engage with its audience.
STRATEGY-ORIENTED brand DESIGN.
Immersing into your business lets us uncover insights that feed a strategic, (fun) and experimental approach to deliver thoughtfully crafted brand experiences.
Strategy-oriented brands are built from data and key insights looking for a balanced alignment of the brand’s internal and external perceptions. This requires us to find common ground between the vision of key stakeholders, how employees relate to the brand and how its target audience perceives and engages with it.
KOBU’s creative process follows a tried-and-tested design thinking framework to develop brand identities. Through a mix of research, brand strategy, creative thinking and detail-oriented implementation, we design brands that are authentic to their inner purposes.
ABOUT KOBU AGENCY
KOBU Agency is an award-winning digital branding agency working from Portugal to the world. As Nuno and Sandra, managing partners of KOBU, usually say: “we build meaningful and purpose-driven brands for the 21st century”.
The Japanese-derived word kobu, meaning inspiration, is both a metaphor for how design impacts our daily lives and a call-to-action to the role we believe brands must have in the world.
OUR BRANDING SERVICES.
BRAND CONSULTING
Surveys, interviews, customer research and competitor benchmarking are building blocks for the brand’s positioning. By engaging with stakeholders, we align everyone on the branding efforts and deliver key insights to reveal the brand story, core pillars and future opportunities.
BRAND STORY
Meaning is what ensures a brand remains memorable. Our goal is to uncover your brand’s unique story, to have the messaging unweave naturally from its values, mission and vision, synthesised into a brand promise. The tone of voice then follows to ensure your brand speaks to the hearts of its customers.
BRAND UNIVERSE
Brand strategy and story get translated into relatable imagery: logo, colour palette, custom typography, iconography, photography, key visuals and motion are brought together into a design system to help the brand speak consistently.
FINAL ARTWORKS
An in-depth analysis of your brand’s customer journey allows us to pinpoint key touchpoints and carefully design and prepare final artworks to implement an unforgettable brand experience.
BRAND ACTIVATION
As the brand finally emerges, it is time to tell the world it is ready to take off. From digital campaigns to events and PR, we’ll help you kick off this new stage, to reach and engage with the brand’s audience.
SELECTED Portfolio
SELECTED clients
HEALTH, TECH
& INNOVATION
Klarisana US
Facialteam ES, BR
Skullpture ES
Onconature ES
Finastra UK
HeartGenetics PT
Aqualab PT
Younergy CH
PRODUCTS
& SERVICES
Quinta Vale D. Maria PT
New Metrics OMAN
Naturéme PT
Água Monchique PT
Serenity The Art of Wellbeing PT
Porto & North Tourism Bureau PT
Variações, LGBTQ Tourism PT
ENTERTAINMENT
& LIFESTYLE
Hulu US
Portuguese National Ballet PT
ILGA Portugal PT
BoCA Contemporary Art PT
Tzuji UK
KTZ UK
Liam Hodges UK
PRICING FOR DIFFERENT BRAND SIZES
Kickoff Brand
15 000 USD
| Timeframe ~ 1 month |
|---|
| Brand Consulting – Stakeholder survey |
| Brand Story – Core Creative Concept |
| Brand Universe – Logo – Colour Palette – Selection of Typeface – Logo Usage Guidelines |
| Final Artworks – Business card – Mail signature – Social Media profile pictures |
Rooted Brand
25 000 – 55 000 USD
| Timeframe ~ 6 months |
|---|
| Brand Consulting – Stakeholder survey – Team Branding Survey – Interviews with key stakeholders – Brand positioning – Brand Values – Mission & Vision – Brand Promise – Brand Consulting Report |
| Brand Story – Message – Tone of Voice – Copywriting Guidelines – Tagline – Core Creative Concept |
| Brand Universe – Logo – Brand design system (rationale, colour palette, photography, key visuals) – Selection of Typeface Iconography set – Visual Guidelines for stationery and collaterals – Extended Brand Book |
| Final Artworks – Creation of essential final artworks for brand implementation |
Stellar Brand
> 55 000 USD
| Timeframe ~ 12 months |
|---|
| Brand Consulting – Stakeholder Survey – Team Branding Survey – Brand Customer Survey – Interviews with key stakeholders – Brand positioning – Brand Values – Mission & Vision – Brand Promise – Buyer Personas – Brand Customer Journey – Brand Consulting Report |
| Brand Story – Naming – Message and Manifesto – Tone of Voice – Extended Copywriting Guidelines – Tagline – Core Creative Concept |
| Brand Universe – Logo – Brand design system (rationale, colour palette, photography, key visuals) – Custom Main and Secondary Typeface (including license) – Iconography set – Extended visual guidelines for stationery and collaterals – Extended Brand Book |
| Final Artworks – Creation of a complete set of final artworks for brand implementation |
| Brand Activation – Let the world know your brand is taking off! |
This is the beginning of a wild ride.
Ready to build a meaningful brand with KOBU Agency?
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