Your privacy and the safety of your data are very important to us – and for full transparency, we’re not saying this just to make you stay in our website. To make things run smoothly and to constantly improve your experience, we use cookies in our website. If you’d like to understand exactly how or you’d rather not allow it, please read our privacy policy here .

Privacy Policy

by Kobu

We may be fun most of the time, but we take your privacy very seriously. Our visitors’ general information is managed through the use of analytics to improve the user experience and help us optimize this website. However, your personal information is never collected unless you provide it out of your own interest – per example, by filling out a contact form. We will never contact you for promotions or campaigns unless you authorize us. We take pride in not bothering the visitors of our website with content that wasn’t asked for. These are the values behind our actions and thus our privacy policy. We care about your privacy and the security of any data (general or personal) that we receive.


We are KOBU – Agência Criativa Digital, Lda, located in Gaveto da Rua do Pé da Cruz, nº 24, 3º Esquerdo, 8000-442 Faro, Portugal with fiscal number PT 513 240 772. Our website address is

KOBU is committed to maintaining robust privacy protections for its users. Our Privacy Policy is designed to help you understand how we collect, use and safeguard the information we may collect from you and to let you know which information we deal with through our website.

By accessing our website you accept our Privacy Policy (, and you consent to all the uses of your Personal and Non-Personal Information listed in this Privacy Policy.


We collect “Non-Personal Information” and “Personal Information.” Non-Personal data cannot be traced back to you in a way that identifies your person, your contacts, or any other information that hasn’t been given willingly; it’s information that is mainly used for Analytics, such as clicks, number of users of our website at a given point in time, and other website performance indicators that we use to optimize our website. Personal Information includes your name and surname, telephone number, email address, company name, company address, and country, information that you provide to us through any forms and that is given to us out of your own interest.

1. Information collected via Technology

To contact us, you do not need to submit any Personal Information other than your name , email address and phone number. To have access to the services we provide as an agency, you may need to submit further Personal Information such as the company address, zip code, and fiscal identification number. However, in an effort to improve our website, we track information provided to us by your browser or by our software application when you view or use our website, such as the website you came from (known as the “referring URL”), the type of browser you use, the device you’re using (such as a mobile phone, a computer, etc.), the time and date of access, and other information that does not personally identify you. We track this information using cookies, which are small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a Cookie to a user’s browser enables us to collect the Non-Personal information mentioned above and keep a record of the user’s preferences when using our services, both on an individual and aggregate basis, which means that this information is processed as a whole and does not identify you. For example, the Company may use cookies to collect information such as number of visits of the Site, how and when it is visited. Most web browsers automatically accept cookies, but that can be changed on your browser settings.

The Cookies used by the Site are:

• Google Analytics® (i.e, _ga, _gid) which is an analytics tool from Google® that interprets the level of engagement and usage by you of the Site and its functionalities.

• Hotjar® (i.e,__hssrc,__hstc, hubspotutk, intercom-id-,intercom-lou-, intercom-session-, mp_, optimizelyBuckets, optimizelyEndUserId, optimizelySegments) which is an analytics tool that interprets how you interact with this website (where you click, the amount of time you spend in a page, how you navigate through that page) and helps us understand how to optimize the website for a better user experience.

• LAB Report Reactions (i.e, reaction_) that save your reaction to our articles in the Lab Report: love, like and dislike. This cookies are saved for the period of one year.

• WordPress (wordpress admin, wordpress plugins, wordpress logged in modules) aimed at identifying who you are when you log into an account in the website. For further information please hit

We recommend that you leave the Cookies activated because Cookies allow you to use some of the Site’s coolest features. However, if you do not wish to accept Cookies, you may configure the settings on the device you’re using so that you are warned every time a Cookie is deposited or you may deactivate all Cookies through your browser (v.g. Google Chrome, Mozilla Firefox, Internet Explorer).

You may also choose to refuse, delete or accept Cookies through the selection of appropriate functions in the “options” or “preferences” sections of the web browser. You should further navigate the “Help” menu of the web browser to properly understand and configure its Cookies preferences.

Refusal of Cookies or their deletion may only cause the Site not to function as properly as usual or some of its features might be disabled.

By using our website, you consent to the processing of your corporate data by Google in the manner and for the purposes set out above. In case you intend to disable tracking of navigation history in the internet please disable cookies in your browser. However, please note that if you do this, you may not be able to use our website in its full functionality.

Some of our business partners may also use cookies on our website without any control on the part of KOBU in what concerns their cookies or privacy policies (if any).

In order to further understand what Cookies are all about, understand what Cookies were installed and how can they be managed and/or deleted by you please visit

2. Children’s Privacy

Our website is not directed to anyone under the age of 13. We do not knowingly collect or solicit information from anyone under the age of 13. In case we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at [email protected].


Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for KOBU, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us (e.g. every time you submit one contact form through our website, the e-mail is dispatched through the servers of our vendor). Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users and provide technical support.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Non-Personal Information

In general, we use Non-Personal Information to help us improve our website and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyse use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check our website periodically if you are concerned about how your information is used.


We implement security measures designed to protect your information from unauthorised access. We further protect your information from potential security breaches by implementing certain technological security measures, including firewalls. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using KOBU’s website, you acknowledge that you understand and agree to assume these risks.


You have the right to prevent us from contacting you at any time. When we send a communication to a user, the user can opt out of further communications by following the instructions provided in each e-mail.


As part of KOBU’s website, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the data or content they contain. This Privacy Policy applies solely to information collected by us through our website. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our website. To the extent that you access or use our website through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them so that you are informed of any security measures you need to undertake while using those websites.


We reserve the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately, such as changes that do not affect your data collection and security. You should periodically check our website and this privacy page for updates.


KOBU’s website is subject to European laws, which may not afford the same level of protection as those in your country.

We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep information as otherwise required by law. At any time you are free to request access to your information or request to delete it.


If you have any questions regarding this Privacy Policy or the practices of our website, please contact us by sending an email to [email protected].

Updated July 14th, 2021