Wock Shoes, one of the coolest footwear brands in Northern Portugal with a growing international presence, entrusted KOBU Agency with the launch of its newest product: Easylite.
KOBU Agency, known for collaborating with leading companies from the North and Centre of Portugal, including Sonae Arauco, Bruma Taps, CarmoWood, Cabopol and Blocotelha, was challenged to activate the brand around a product that redefines comfort, flexibility and innovation in the professional footwear segment.
Easylite marks a new chapter for Wock Shoes, combining bold design, vibrant energy and a hands-free technology under the claim: “easy in, easy out.”
A product designed for movement, powered by innovation
The launch of Easylite focused on highlighting its most distinctive feature: an innovative hands-free technology that allows users to slip the shoe on and off effortlessly. This functional breakthrough became the central narrative driver of the campaign.
KOBU Agency developed a complete brand activation strategy, including:
- Key visual development
- Campaign tagline
- Promotional film and photography showcasing product technologies
- Visual communication system reflecting flexibility and color energy (Social Media templates and Campaign toolkit)
The objective was clear: translate technical innovation into an emotionally engaging and visually impactful launch that could stand out in a competitive international market.
A collaborative production approach
To bring this vision to life, KOBU Agency partnered with Probably Films, ensuring high production standards and a dynamic visual execution capable of translating the product’s flexibility and innovation into compelling audiovisual storytelling.
The collaboration resulted in a promotional film that balances clarity and energy, showcasing the product’s functionalities while reinforcing its bold and colourful personality.
Creative Direction
“Working with WOCK was genuinely a great experience and it felt very aligned with the way I like to think and create. The product, the colours and the goal of building awareness for the newest model pushed me to define a visual world where practicality, comfort and lifestyle naturally coexist.
From the campaign tagline to the dynamic 3D elements, every decision was intentional. The colours feel alive and confidently vibrant, reflecting both the energy of the brand and the functionality of the product. The objective was to present the new model in a refreshed and relevant way, and I believe we achieved exactly that while staying true to Wock’s identity.”
Marta Gouveia – KOBU Agency Creative Director
Transparency disclaimer
Article written by Sandra Lopes.
Photos by Probably Films
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