Chemistry that binds us
KOBU is a laboratory for brands, working from Portugal to the world.
We build exciting and meaningful brands for the 21st century, in areas such as health and tech, culture, entertainment and tourism.
Immersing into your business lets us uncover insights that feed a strategic, (fun) and experimental approach to deliver thoughtfully crafted brand experiences.
Break Through
To cut through the noise, your brand needs to be unique and deliver consistently across touchpoints.
That is why our method begins with the full comprehension of your business and purposes. We follow a design thinking framework – a human-centred approach through which we seek to understand people, challenge assumptions and redefine strategies.
A cycle of strategy, execution and optimisation aligns creativity with business goals to find your breakthrough: an innovative solution that meaningfully improves services and products.
Let’s embrace business together and unveil the narrative behind your brand.
strategy
execution
optimisation 
Bits of us
What started as a small team, mostly dedicated to design, has grown into a branding & digital agency focused on creating long-lasting impressions.
Stay weird. Find meaning. Push boundaries.
THE V branding project aimed to create a distinctive and compelling identity for a luxury real estate development in the Algarve’s Golden Triangle in Portugal. The brand identity conveys not only a sense of exceptional lifestyle but also the promise of a meaningful connection to the location by perfectly blending sophistication, convenience and serenity.
full project
Bruma, a Portuguese tap manufacturer with over 60 years of expertise, sought to reposition itself in the “accessible luxury” market. KOBU redefined its identity around the tagline Flowing Art, blending the fluidity of water with Pre-Raphaelite and abstract digital influences. This transformation elevated Bruma’s brand, aligning it with premium aspirations and delivering a cohesive, captivating experience.
full project
Rebranding Skullpture was a meticulous process, approached with the precision of a surgeon. We aimed to craft a brand identity that reflected its essence, values, and unique selling points while captivating a demanding audience. Through a strategic approach, we delivered a comprehensive brand book and a fully tailored website, ensuring the brand’s message of reliability and sophistication resonates across both offline and online platforms.
full project
SAMP initially approached us with a clear vision: to portray every experience from the Museum in the Village project within a virtual world that could be accessible to people of all generations through a digital platform. Immersed in SAMP’s world of artistic expression, we turned to geek mode and kicked off a conceptual journey. Our goal? To embrace experimentation while meticulously attending to details. From captivating visuals to compelling narratives, every element is carefully curated to evoke a sense of immersion and engagement.
full project
Recognising the Portuguese Red Cross’s vital role and the need to reconnect with the public, we crafted a refreshed brand identity highlighting its commitment to humanity and dignity through a carefully designed tone of voice and refreshed visual elements. The outcome is a renewed brand presence that inspires trust, engagement, and collective responsibility.
Redesigning Klarisana’s brand universe drove us into entirely new dimensions of meaning. It transfigured our understanding of mental health. The team was pushed to plunge into a different level of empathy as we got in touch with the absurd amount of struggle and strength it takes to break through one’s inner chaos. When so much is happening on Planet Earth, our mind should be our refuge, not our enemy. So, we firmly set our goal to embrace this rebranding and respond to the briefing as openly to one’s hope of conquering it as possible.
full project
Have you ever found yourself watching a film over and over again, each time discovering new details or unforeseen hidden meanings? When the Porto & North of Portugal Tourism Board (Conventions Bureau) reached out to us to create a new promotional film to target the M&I segment we felt this approach could lead to something unique. Join us in a “behind-the-scenes” of our latest campaign of 2021: “The Majestic Adventures of Ofelia de Souza”.
full project
Health startup branding: the challenge of Zima Health
Zima Health’s branding project focused on developing a cohesive brand identity and communication strategy for the brand, a startup dedicated to simplifying operations for mental health clinics in the US.
THE V branding: luxury real estate in the Algarve
When THE V approached us for this branding project, we were already familiar with the challenge: crafting a brand that not only reflected the luxury and exclusivity of the development but also resonated with the target audience’s aspirations and values.
Bruma: accessible luxury in tap design rebranding
Bruma’s rebranding repositions the brand in the framework of “accessible luxury,” with a renewed visual universe inspired by water’s mystical and ever-flowing essence.
Skullpture: innovative health branding
Rebranding Skullpture was a meticulous process we approached with surgical gloves to create a brand identity that mimics the brand’s values.
Art goes Virtual: Museum in the Village
A virtual museum that breaks traditional boundaries, one where storytelling is vital to understanding the importance of memories and their role in shaping the perception of value, community, art and tradition.
Design for Social Impact: rebranding the Portuguese Red Cross
The Portuguese Red Cross tasked us with revitalising their iconic brand and rekindling their connection with the public, emphasising the significance of the institution’s mission.
Ofelia de Souza: a cinematic tourism campaign
“The Majestic Adventures of Ofelia de Souza” was envisioned as a promotional film with a cinematic approach, embedded in a campaign from the Porto & North of Portugal Tourism Board, to present the region to the Business Tourism segment.
