“The Big Trend by Ofelia de Souza”, a co-production by KOBU Agency and Probably Films, has been awarded Gold in the Tourism Destinations category at the Japan World’s Tourism Film Festival 2026. The distinction places the production among the most outstanding entries in this year’s CIFFT edition, which brought together more than 1300 submissions from 110 countries.
The film stars in the latest promotional campaign by Turismo do Porto e Norte de Portugal, targeting the MICE segment. This golden distinction strengthens the film’s position within the CIFFT ranking, an international benchmark that will ultimately determine the World’s Best Tourism Film of the year.
This is not the first time KOBU Agency has been recognised within this circuit. In 2021, the agency received the same accolade with “The Majestic Adventures of Ofelia de Souza”, the campaign film that introduced audiences to the distinctive universe of Ofelia de Souza.
Building on that foundation, “The Big Trend by Ofelia de Souza” expands the narrative with a renewed focus on contemporary themes. In the words of the film director, Sandra Lopes, “Having the opportunity to dive once again into the Ofelian universe was a pleasure. We took the challenge with great enthusiasm, this time in a highly rewarding collaboration with Probably Films, and we are very pleased with the love that Ofelia de Souza has been receiving since she was presented as an ambassador for Porto and the North of Portugal.”
In The Big Trend, Ofelia returns alongside her assistant, Ofelier, guiding viewers through some of the most emblematic locations in the region. The film message explores human connection, empathy and collaboration, while maintaining the richly detailed visual language and subtle humour that have come to define Ofelia’s universe.
Check out more about “The Big Trend by Ofelia de Souza”.