Assumed as a digital health company, HeartGenetics seeks the development of new solutions and tools that disrupt how we approach health. A clear and inspirational goal that we’ve been translating into a coherent visual landscape over the years.
At the intersection of health and tech, this brand began paving its road through highly targeted genetic tests aimed at cardiovascular diseases. Through the years, they fully assumed their motto “Dedicated to keeping people healthy” expanding their business to highly personalised lifestyle plans based on wellness genetic tests.
Since its conception we’ve been accompanying their expansion and developing a consistent brand image through product packaging, print advertising, an iconography system, a web app and a constantly evolving website.
This case-study showcases recent developments during 2017 and 2018.
ICONOGRAPHY
Given the intrinsic need of technical language, it was crucial to develop an iconography system that would facilitate the communication of the brand’s unique selling points. This system was later extended to the benefits of their main products and to a badge notation that generates insights in the reporting system.
Brand icons
Product icons
Your body
Your diet
Your behavior
Badges
In early 2018 we redesigned the packaging for their main wellness test kits. These were accompanied with print elements that sum the benefits of their solutions for the optimisation of nutrition and fitness plans.
Packaging
Flyers
WEBSITE
With upgraded visuals and an optimised user-experience both in mobile and desktop, HeartGenetics’ website was fully restructured to showcase the repositioning of the brand in 2018. Its architecture was revised to allow an easier access to the several levels of information and complemented with the iconography system developed at the agency.
Visit www.heartgenetics.com
