In the follow-up of a brand refresh and repositioning, and to celebrate 85 years in the hospitality sector, Tivoli Hotels & Resorts prepared a 3-month digital activation. The aim: to take the customer in a journey through the brand’s portfolio and history while raising awareness to new openings to come in Middle East and Asia.
The brand teamed up with us and illustrator Eva Uviedo to prepare a website that rolled out the brand new visuals and positioning: for timeless travellers. The experience drives the user through animated illustrations that showcase the lifestyle in each of the hotels in the portfolio, highlighting their opening year. The accompanying flash sale campaign and social contest on Instagram offered exclusive opportunities to the brand’s customers.
You can visit the website at 85years.tivolihotels.com
The website’s intro presents a video that depicts Eva Uviedo breathing life into the celebratory logo of the 85 years.
The digital activation was enhanced with a content strategy through the brand’s social media channels that included Facebook posts and Instagram animated stories, developed at the agency.