As we step into 2024, it’s time to reflect on the remarkable journey of KOBU Agency throughout the past year. The year 2023 has been nothing short of a wild ride, filled with creativity, significant growth, and memorable milestones.
KOBU Agency’s 2023 Year in Review
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KOBU Agency has been gaining recognition for its unique blend of strategy, creativity, and detail-oriented approach to digital and, in 2023, we set the bar high for ourselves. Collaborating with nearly 30 diverse brands, the team has showcased its capability to deliver a range of services – from impactful branding and rebranding projects to the development of visually stunning (a.k.a. cool) websites. Each project was not just a job completed but a story told, a brand brought to life, and a vision realised.
Unveiling a brand’s unique story, while we carve our own
As we worked with brands like Klarisana, Rede Regional de Mercados Locais, Ombria, and many others, our approach to brand strategy delivered results. By understanding the core of each brand and translating that into actionable messages and visual universes, KOBU Agency provided tailored strategies that could resonate with their target audiences while ensuring alignment with business goals. An approach that underlines our commitment to meet and exceed client expectations.
Brand Activation Campaigns
2023 also saw KOBU Agency delve into the exciting world of brand activation campaigns with projects like WWF’s Portugal campaign for Protein Choices or the film for EO.Workspace. These campaigns were more than just marketing initiatives; they were stories that connected brands with their audiences in meaningful and engaging ways.
Training and Development: Investing in our People
One of KOBU Agency’s core beliefs is the continual growth and development of its team. In 2023, we defined Friday afternoons dedicated to training programmes: from digital classes, to workshops, to masterclasses – our team members spent a total of 760 hours in training, sharpening their skills and staying ahead in a rapidly evolving industry. This investment in human capital is a testament to our belief that the strength of our agency lies in the talents and skills of our people.
Fostering the Future
In line with our commitment to growth and learning, KOBU Agency also welcomed several internships: Lowen Scrittori, Carolina Viana and Artur Dias were part of our journey. These programs are not just about providing work experience; they are about nurturing the next generation of creative minds, ensuring the industry’s future is as bright as its present.
A personal touch: KOBU Agency’s growing family
Amidst all the professional achievements, 2023 was also a year of personal joy as we celebrated the upcoming arrival of a new baby in the KOBU family. This personal milestone reminds us of the importance of balance between work and life, and the value of nurturing a workplace that feels like a second home.
Looking Forward: A Milestone Year for KOBU Agency’s 10th Anniversary
As we venture into 2024, we stand on the cusp of a significant milestone – the 10th anniversary of KOBU Agency. This upcoming year promises to be filled with celebrations, new ventures, and innovative projects. We are excited to unveil what we have in store over the coming months.
Stay Weird, Find Meaning, Push Boundaries
As we reminisce on the past year’s successes through our “2023 Year in Review” video, we invite everyone to join us in this journey of continuous growth and boundary-pushing creativity.
To all our clients, partners, suppliers and team members, we say, “Stay weird. Find meaning. Push boundaries.” Here’s to a spectacular 2024!
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