KOBU takes Andaz Lisbon Storytelling to New Places

In March 2026, Andaz Lisbon opened its doors in the heart of the city bringing a bold, design-led perspective to one of Lisbon’s most historic districts. The project reflects the connection of a global brand to the rhythm of a city that is layered, dynamic, and constantly evolving. KOBU was part of Andaz Lisbon’s journey ([Behance link]), supporting the brand with consistent storytelling and a unique tagline.

KOBU’s role began with a simple but crucial question: how can a hotel with a fully defined global identity exist meaningfully in Lisbon without relying on clichés? The answer required research, strategy, and storytelling that clarified perspective rather than adding noise, shaping how the hotel engages with the city and its guests.

Lisbon is easy to reference and hard to represent. Most narratives lean on tiles, light, and nostalgia, visual shorthand that risks flattening a city that is anything but static. Through research, we identified what was missing: a sense of rhythm. The city’s identity is not only fixed in monuments or heritage, but also in movement, exchange, and reinterpretation. This insight became the lens through which we approached the project, allowing the brand to engage with Lisbon in a way that feels authentic and contemporary.

From this foundation, KOBU guided the development of a tagline, a single line that condenses strategy into communication. It positions Andaz Lisbon not as a place that simply represents the city, but as a space that moves with it. The tagline is a tool that aligns the hotel’s identity, its design, and its cultural programming into a coherent point of view.

The tagline was designed as a flexible system. “Get lost” remains constant as a clear and recognisable entry point. The second part adapts to different contexts, allowing the message to evolve across touchpoints while maintaining coherence.

When Andaz Lisbon opened on 11 March 2026, the storytelling became tangible. Every design choice, artistic collaboration, and cultural program reflects the alignment between the city’s immense past, its vibrant present, and promising future, translating the melting pot vibe that we can see and feel in its streets.

KOBU’s work [Behance link] ensured that the brand’s global identity did not dilute the specificity of Lisbon’s allure; instead, it amplified it, creating a hotel experience that is grounded but inspiring, considered yet disruptive, and entirely in tune with Lisbon’s modern rhythm.