Chemistry that binds us
KOBU is a brand laboratory.
We build brands from scratch with agility to adapt in the ever-changing world of the 21st century.
Insights from your business feed our strategic and experimental approach, allowing us to design meaningful offline and digital experiences.
So, what’s your story?
Break Through
To cut through the noise, your brand needs to be unique and deliver consistently across touchpoints.
That is why our method begins with the full comprehension of your business and purposes. We follow a design thinking framework – a human-centred approach through which we seek to understand people, challenge assumptions and redefine strategies.
A cycle of strategy, execution and optimisation aligns creativity with business goals to find your breakthrough: an innovative solution that meaningfully improves services and products.
Let’s embrace business together and unveil the narrative behind your brand.
strategy
execution
optimisation 
Bits of us
What started as a small team, mostly dedicated to design, has grown into a branding & digital agency focused on creating long-lasting impressions.
Stay weird. Find meaning. Push boundaries.
As the main stakeholders of Vila 953 reached out to us with a restaurant concept that explored the gastronomic heritage of our country, we immersed ourselves in one of the oldest historic episodes at the genesis of our own country, drawing inspiration from old stories and characters to create a brand that breathes tradition and contemporaneity.
full project
Have you ever found yourself watching a film over and over again, each time discovering new details or unforeseen hidden meanings? When the Porto & North of Portugal Tourism Board (Conventions Bureau) reached out to us to create a new promotional film to target the M&I segment we felt this approach could lead to something unique. Join us in a “behind-the-scenes” of our latest campaign of 2021: “The Majestic Adventures of Ofelia de Souza”.
full project
A full rebranding of Cascade Wellness Resort revealed a bespoke brand rooted in Portuguese Discoveries on a path to deliver Wellness experiences to travellers.
full project
In 2019, Portugal was deemed one of the safest countries in the world for LGBTQ+ travellers. From this premise, we built “Proudly Portugal” to position our country as a leading LGBTQ+ travel destination.
full project
The Vila 953 Brand: Storytelling Tradition
A branding endeavour that led us to uncover stories from the birth of Portugal to uphold and honour the tradition inherent to the concept of a new Restaurant brand: Vila 953.
Ofelia de Souza:
a cinematic tourism campaign
“The Majestic Adventures of Ofelia de Souza” was envisioned as a promotional film with a cinematic approach, embedded in a campaign from the Porto & North of Portugal Tourism Board, to present the region to the Business Tourism segment.
A brand new path for Cascade
A full rebranding of Cascade Wellness Resort revealed a bespoke brand rooted in Portuguese Discoveries on a path to deliver Wellness experiences to travellers.
LGBTQ+ Tourism: Proudly in Portugal
Introducing “Proudly Portugal”: the first Portuguese campaign directed at LGBTQ+ travellers.
