Algarve Chefs Week is a celebration of the best cuisine in the region, where renowned Chefs from 5-star hotels get together to share their passion with wider audiences. In 2018 they took the concept further by stepping to the historical streets of Loulé, welcoming people to an outdoor event and a recipe contest, where winners were given the chance to share the stage with the Chefs.
Having worked with ACW during the past 3 years, the 2018’s theme – The Street Food Fest – was the opportunity to rethink and redesign the visuals with a bolder tone that embodies fun, vibrant colours and illustration, spanning print and digital channels. This was also meant as an enabler to extend the audience of this event to include a younger demographic – a segment that craves for new and delightful food experiences.
We used illustration as part of the general concept depicting the mood and location of the event: a tower from Loulé’s local market, the Chefs toque and a Piaggio van where the chefs shared their art were all part of the illustration set.
The project involved several distinct print pieces such as: outdoors, posters and flyers, tickets, a patterned foil to wrap food and décor for the event;
During the 2 months prior to the event we went to Facebook to raise awareness for the event, to build community, introduce the theme and the Chefs while engaging fans in a social contest – where they were required to submit their own recipes to win a chance to cook with the Chefs. A series of highly dynamic and lively motion graphics were developed for this purpose.
As the main channel for entering the contest and to book tables for the event, ACW’s website required a major revamp – aligning it to the Street Food Fest concept. The same vibrant colors, video and vector animations were key to create an engaging digital experience.