Shaped in 2017, the brand identity of this pop up terrace resulted in a fresh, colourful and organic visual language, based on illustration, that celebrates the fauna and flora of this privileged location.
LAB Lounge Terrace’s concept is built around the idea of a summer lounge bar, set up against the backdrop of Ria Formosa. The ideal place to experience the joy of sharing moments with friends while celebrating life, and embracing the awe-inspiring sunsets.
The dynamics and mood of this terrace were captured into the brand logo through the use of a experimental typeface where the characters in the LAB wordmark move relative to one another.
Elements
Representing the Ria Formosa landscapes, the typical bar drinks and the exuberance and originality of this location was a challenge from the start but it was clear that we would be using one of the most iconic species from this natural treasure of Algarve as a visual key: the western swamphen (Porphyrio porphyrio). Its buoyant colours ended up inspiring the palette that runs through the visuals. Additional graphic elements such as citric fruits and some endogenous plant species from Ria Formosa complemented the picture.
Application
For this project, a variety of materials and pieces were designed as brand applications. Beyond the main stationary, the visual language was further extended to include informative flyers, plastic covers with the LAB Lounge Terrace graphic elements, menus, t-shirts and merchandising and the full set of signage for the venue. We also worked with digital media, developing all major social media graphic aspects: profile picture, page cover and event covers.
Facebook event covers
Photography
We used photography to wrap up the communication, capturing the major venue highlights and a few lifestyle inspiration materials and scenes. This included Fiúza, LAB Lounge Terrace’s flagship wine.