Creativity for the LGBTQ+ Community: 5 projects filled with Pride

Among the great diversity of brands we’re involved with, we particularly cherish projects that aim to raise visibility and awareness of the LGBTQ+ community, providing brands with tools to engage more meaningfully with this audience. As a matter of fact, this trend dates back to when the agency was just a seed for an idea. It all started when, in 2013, still as a lone front-end developer, I began collaborating with UI/UX designer Sandrina Lains to create the website for Lisbon Arraial Pride and later on with the communication agency SOLOS to create the microsites for the annual editions of Lisbon Rainbow Awards.

Since we are currently celebrating Pride Month 2022, what better time to revisit five projects we have developed at KOBU Agency over the last couple of years directed toward the LGBTQ community.

#1: Rebranding Facialteam: changing lives for transgender women (2022)

Facialteam is a world-renowned brand in Facial Feminization Surgery, contributing to changing the lives of countless transgender women. Between 2021 and 2022, we worked closely with the founders and marketing department of Facialteam to uncover the brand’s pillars and message so that the visual universe and customer journey could meaningfully translate the empathy and level of service they provide. Facialteam’s “Revelation Journey” is now being gradually rolled out while the company continues to help transgender women reveal their inner selves.

#2: Websites for Non-profit LGBTQ+ Organizations (2021)

Over the years, we’ve been providing consultancy with our partner agency, SOLOS, to help them design and implement institutional websites of prominent non-profit organizations such as ILGA Portugal and, most recently, ILGA Europe.

#3: Celebrating IDAHOT 2020 during the Covid-19 pandemic (2020)

In March 2020, the Covid-19 pandemic hit Portugal, and we went into lockdown like every other country worldwide. When Pride Month 2020 arrived in a world where social distancing was the norm, we went into brainstorm mode with Variações to create a new campaign to celebrate the International Day Against Homophobia, Transphobia and Biphobia (IDAHOT) on May 17th. The film became a viral piece of content between May and June 2020. 

#4: Proudly Portugal: the first Portuguese tourism campaign directed at the LGBTQ+ traveller (2019)

Variações – Portuguese LGBTQ+ Commerce and Tourism Association, with the support of Portugal’s Tourism Board (Turismo de Portugal), approached us to develop the first campaign to present Portugal to the world as one of the leading LGBTQ+ travel destinations. The “Proudly Portugal” brand was born, and the “Portugal. Travel to Feel” campaign was unleashed between November 2019 and June 2020. This project was incredibly gratifying as we watched a community gather around “Proudly Portugal” to generate results beyond everyone’s expectations, rendering more than 1 million impressions in the first months, even amidst the Covid-19 pandemic.

#5: Portugal’s application to host EuroPride 2022 (2019)

In a joint effort between ILGA Portugal, Variações and rede ex aequo Portugal bid to organize and host the 2022 edition of the largest European LGBTQ event: EuroPride. We worked closely with these associations to develop the brand supporting the application and the relevant collaterals, namely, the bid book. 

At KOBU Agency we pride ourselves on having no taboos regarding the creative approaches we take in every project we create. This pride is also extended to how we view society, and we invite every client, supplier, partner or friend to place values of respect, diversity and inclusivity as beacons to guide all our human interactions.