KOBU Agency launches Pulso™ Diagnostics

As the world spins faster and faster, we at KOBU Agency understand how brands need to keep pace with business. After more than 10 years of working with branding and communication, we know that evolution is the watchword for any brand. But how do brands know if they’re evolving at the right pace and in the right direction?

It was precisely to answer this question that we created Pulso™ Diagnostics. Our goal is to offer a comprehensive and quick assessment to brands that want to stay updated, aligned, and competitive.

From brand analysis to actionable priorities

In the words of Nuno Tenazinha, managing partner of KOBU Agency: “Pulso™ Diagnostics is a brand maturity diagnostic. It was developed to help brands understand more specifically what is working, what is hindering their growth, and which aspects to improve, in order of priority, to achieve a positioning that allows them to elevate their business.”

Pulso™ utilises the Pulso Scoring Matrix, a multidimensional methodology that evaluates 60 criteria across four vectors: Brand Pillars, Narrative, Visual Expression, and Digital Ecosystem. From the logo or website contact form to email or social media signatures, including flyers, brochures, business cards, and merchandising, among others, Pulso™ objectively analyses the brand’s entire physical and digital presence through concrete questions, assigning a score between 0 and 5 on a scale of greater or lesser brand strength.

As a result, with Pulso™ Diagnostics you get an interactive report
that provides a detailed brand analysis, identifying strengths, inconsistencies, and action priorities. It offers a clear, visual, and objective diagnosis, allowing brands to autonomously develop a strategic plan with concrete actions.

Of course, KOBU Agency is available to collaborate and extract even more powerful insights from your Pulso™ Diagnostics. Pulso™ Strategy is a workshop where, together with you and your team, we can drive your brand and business towards greater success.