Case Studies

THE V branding project aimed to create a distinctive and compelling identity for a luxury real estate development in the Algarve’s Golden Triangle in Portugal. The brand identity conveys not only a sense of exceptional lifestyle but also the promise of a meaningful connection to the location by perfectly blending sophistication, convenience and serenity.

By addressing the unique challenges faced by practitioners, such as administrative overload, complex insurance processes, and marketing demands, we developed a tone of voice and visual elements that highlight Zima’s commitment to efficiency, innovation, and client-centric solutions. The result is a brand that empowers healthcare professionals to focus on what matters most: their patients’ well-being.

Rebranding Skullpture was a meticulous process, approached with the precision of a surgeon. We aimed to craft a brand identity that reflected its essence, values, and unique selling points while captivating a demanding audience. Through a strategic approach, we delivered a comprehensive brand book and a fully tailored website, ensuring the brand’s message of reliability and sophistication resonates across both offline and online platforms.

Ambiance Matchmaking stands out by catering to conscious leaders, creatives, and entrepreneurs in a landscape where meaningful connections are rare. In 2022 they challenged us to capture their essence and mission. Our solution? To create a distinct brand experience highlighting Ambiance’s expertise and dedication to mindful relationships.

In an era of rapid technological advancements, ever-changing consumer behaviours, and highly competitive investment banking, BNP Paribas recognised the need to revolutionise its digital banking offerings to meet the evolving needs of its clients by providing a seamless, swift, and secure experience. So they challenged us to work on a conceptual and personalised approach to Centric’s digital presentation. Our mission? To create an activation campaign that would highlight Centric’s AI-powered digital assistant, Noa, and contribute to the platform’s overall look & feel.

Bruma, a Portuguese tap manufacturer with over 60 years of expertise, sought to reposition itself in the “accessible luxury” market. KOBU redefined its identity around the tagline Flowing Art, blending the fluidity of water with Pre-Raphaelite and abstract digital influences. This transformation elevated Bruma’s brand, aligning it with premium aspirations and delivering a cohesive, captivating experience.

SAMP initially approached us with a clear vision: to portray every experience from the Museum in the Village project within a virtual world that could be accessible to people of all generations through a digital platform. Immersed in SAMP’s world of artistic expression, we turned to geek mode and kicked off a conceptual journey. Our goal? To embrace experimentation while meticulously attending to details. From captivating visuals to compelling narratives, every element is carefully curated to evoke a sense of immersion and engagement.

Corporate brands, especially B2B businesses, tend to communicate within certain preconceived boundaries – don’t be too loud, or the market will not take you seriously! Don’t be too colourful, or the market will not believe you’re experienced! Don’t be funny, or the market will not trust you! These and other biased ideas linger in everyone’s minds, but are they really true? When EO.workspace reached out to us to create their first commercial ad, we tried to deconstruct the stigma around communication in the context of corporate brands.

Redesigning Klarisana’s brand universe drove us into entirely new dimensions of meaning. It transfigured our understanding of mental health. The team was pushed to plunge into a different level of empathy as we got in touch with the absurd amount of struggle and strength it takes to break through one’s inner chaos. When so much is happening on Planet Earth, our mind should be our refuge, not our enemy. So, we firmly set our goal to embrace this rebranding and respond to the briefing as openly to one’s hope of conquering it as possible.

When the marketing team of Facialteam reached out to us to rethink their website, we could never imagine the inspiring journey we would partake in order to deliver a bespoke rebranding that visually translates the empathy and level of service that this group of surgeons and their team put into their transgender patients.

Have you ever found yourself watching a film over and over again, each time discovering new details or unforeseen hidden meanings? When the Porto & North of Portugal Tourism Board (Conventions Bureau) reached out to us to create a new promotional film to target the M&I segment we felt this approach could lead to something unique. Join us in a “behind-the-scenes” of our latest campaign of 2021: “The Majestic Adventures of Ofelia de Souza”.

As the main stakeholders of Vila 953 reached out to us with a restaurant concept that explored the gastronomic heritage of our country, we immersed ourselves in one of the oldest historic episodes at the genesis of our own country, drawing inspiration from old stories and characters to create a brand that breathes tradition and contemporaneity.

When we first met New Metrics it was a four-year old company looking to create a new website. Three years have passed since then, and when they reached out to us feeling that something was off, the next step became clear to everyone: a well-deserved rebranding to re-energise the brand.

A full rebranding of Cascade Wellness Resort revealed a bespoke brand rooted in Portuguese Discoveries on a path to deliver Wellness experiences to travellers.

In 2019, Portugal was deemed one of the safest countries in the world for LGBTQ+ travellers. From this premise, we built “Proudly Portugal” to position our country as a leading LGBTQ+ travel destination.

Nestled in the hidden gem of Algarve’s countryside, Ombria Resort reached out to us with a creative challenge to strengthen the brand and communicate its values and mission.

For this project, which resulted in a film for Água Monchique, recorded amidst the beautiful natural landscapes in Monchique, we wanted to convey the authenticity of the scenery, visiting secret places in the Algarve where this alkaline mineral water runs in its purest form.

Assumed as a digital health company, HeartGenetics seeks the development of new solutions and tools that disrupt how we approach health. A clear and inspirational goal that we’ve been translating into a coherent visual landscape over the years.

Having worked with ACW during the past 3 years, 2018’s theme – The Street Food Fest – was the opportunity to rethink and redesign the visuals with a bolder tone that embodies fun, vibrant colours and illustration, spanning print and digital channels.

For 2018, we expanded the brand identity and visual communication of LAB Terrace through a concept that explores the boundaries of our perceived reality – because sometimes fun can be hiding in plain sight: in those shared moments where we let imagination run wild.

In the follow-up of a brand refresh, repositioning and to celebrate 85 years of history in the hospitality sector, Tivoli Hotels & Resorts prepared a 3-month digital activation. The aim: to take the customer in a journey through the brand’s portfolio while raising awareness to new openings in Middle East and Asia.

Formerly known as Clube do Ancão, this hospitality brand went through a major restructuring in early 2018. We took the challenge to honour 30 years of history with a rebranding process that repositions the brand for an upscale segment, paving the road for a new era.

Working side by side with the Marketing team of UIP – United Investments Portugal we shaped a new and exciting product to deploy in the properties managed by this group: a luxury brand in the health and wellness sector, Serenity – the Art of Well Being.

Paper, flour and calligraphy: revisiting this Christmas event communication through paper design and photography – using design to ignite children’s imagination.

what about ACW 2018?

Shaped in 2017, the brand identity of this pop up terrace resulted in a fresh, colourful and organic visual language, based on illustration, that celebrates the fauna and flora of this privileged location.

The story behind the Biennial of Contemporary Arts starts where art begins, being as artistic as it is political and social. Its website was a key channel to convey both the main message and the programme for the several performances that comprised the first edition.